HR and social media
More and more companies are using social media sites to find potential new recruits - including in the transport and logistics industry. Social media is used in a variety of ways. Whether HR professionals look at social media profiles to get a more precise overview of the candidates they find interesting or to search for open positions or place targeted ads for matching profiles.
You can think of your social media profiles as free advertising space. You can show recruiters exactly what is special about you, your talents and skills. You don't need to be a marketing expert to do this, you just need to follow a few tips and tricks to create a good profile. We have listed the 10 most important tips here!
1. Remove old and irrelevant information
In order to create a good, professional social media profile, you should make sure that there is no outdated or unimportant information on the web about you. The best way to find out is to do a quick Google search for your name and then, if necessary, delete things like old social media accounts, photos or information in your profile that are no longer relevant.
2. Provide only correct information
Many employers look for social media profiles to get a little more detail about an applicant's past experience. Accordingly, one should offer as much as possible. This is especially easy on LinkedIn, as there are many options for specifying work experience, volunteering and relevant extracurricular activities. But also Facebook and Co. offer good opportunities to present his or her education and previous career, as well as providing a more personalized self-portrayal.
Ensure that everything that is displayed across your social media profiles matches your resume and application. Of course one of the most important aspects is that everything is true, but also ensure that for example the job titles you use are uniform. Presence should be shown in all major networks: LinkedIn (in Germany also Xing), Facebook and Twitter. By filling in as much information as possible, the probability of appearing in search results or in corresponding job offers increases.
3. One photo for all profiles
Using the same image for all profiles allows people viewing the profiles to associate the photo with other information to better remember an applicant or candidate.
The photo should show the face, appear professional and preferably have a neutral background. These photos are one of the first impressions you will make, so it might be worth investing in a professional picture being taken.
4. No fear of personality
Many HR professionals use social media profiles to find out whether the applicant can fit into the corporate culture. Accordingly, you should add a personal touch to your profile, to show more than just your past experiences. Give it some of your flair and make HR recruiters like your profile as much as they will like you when having the opportunity to meet in person.
Despite this advice, be careful. You should not post anything that is controversial or offensive. This also applies to references to wild nights or inappropriate pictures. Things about your personal life, such as participation in sports, clubs or volunteer work could in turn be interesting for a potential employer.
If you are uncomfortable with the idea of making your Facebook profile public, you may consider setting up two accounts, only one of which will be published. Alternatively, you can categorize your contacts on Facebook and create a category for the professional network.
5. Expand your network
It is very easy to start building a network and to make contacts through LinkedIn. It's even easier on Twitter. To connect on LinkedIn, you should normally have already met in real life, but you can also follow companies for example. Another good way to make connections on LinkedIn is to join relevant industry groups, where lively discussions often take place.
Twitter on the other hand allows you to "follow" profiles to see what others have posted. Often you follow several hundreds of people. This makes it very easy to reach people even if there was no previous connection. Twitter allows you to follow interesting companies, industry executives and websites with news and analysis about logistics and transport. It gives you the opportunity to join in on the discussion and show your personal interests in the field. Maybe you are very interested in a specific niche, which you can bring across easily on social media networks.
6. Expand the profile
It is relatively easy to create relevant content that can be used in social networks. If you feel confident enough, you can write a contribution on a relevant topic and use LinkedIn Pulse, for example, to publish it. Just as well, comments on interesting topics can be made in industry groups on LinkedIn or Facebook. If you lack the time or the self-confidence, you can also simply share relevant contributions of other users.
7. Use LinkedIn confirmations and recommendations
The LinkedIn confirmations are an easy way for your network to confirm your skills and also to allow your contacts to effectively recommend your skills to others. If you are unsure which skills should be listed, you can search for the current or dream job and get an overview of the skills you need.
LinkedIn referrals are an in-depth reference from a previous manager or colleague and can be a great way to add authority to your LinkedIn profile and get a feel for how you work.
8. Avoid technical terminology
Sometimes jobs in the logistics industry are very specific and especially large companies sometimes describe their jobs in a way that is not always clearly understandable for outsiders. Even though it is important to always use the official job title, the responsibilities and tasks in the job should be described as generally as possible. After all, you want your skills to be clear and broad as possible, so that a variety of HR professionals will find your profile appealing.
It should be made clear which skills have been learned in the position that can be easily transferred to other jobs, rather than just referring to internal processes. This will help HR managers to understand the experience and evaluate how it fits to the candidate they are looking for.
9. Presentation of social skills
The transport and logistics industry is often seen as very logical and analytical one, but skills such as communication and good leadership are also extremely important for HR professionals. Social media profiles are an excellent way to present these.
Oftentimes it is difficult to include so-called ‘soft skills’ on your CV, so post them on social media instead. And make sure that they are represented on your profile. So if you want to prove your communication skills or detail-orientedness it is important to check everything for typos (though one should do that regardless)!
10. Use Transport Talent
Transport Talent is always looking for skilled candidates to help them further their career and find the perfect job. We want to use our channels primarily to connect with potential candidates and keep them up to date on all relevant topics. Therefore it is a great idea to follow us on our Social Media profiles!
Google +: https://plus.google.com/u/0/113827806932754468600